A good white paper is informative and is designed to show off the advantages of a product or technology. Objectively present alternative solutions 2.
Building thought leadership in an area that aligns with your product direction.
White paper outline example. Define white paper scope and specifications. Title youll want an attention grabbing title that clearly communicate the problem you are solving and is appropriate for your target audience. White paper template is also useful octagon graph paper in writing case studies research data and survey results.
Even for product knowledge white papers its not a good idea to include the product name in the title. The following five steps can help you write and effectively use white papers. An effective white paper outline should include.
The white paper outline for a project proposal includes the introduction background of the project benefits solutions etc. State what it is notbasic outlinetailor it to your audience 1. Justify solution with business benefits e.
Present high level issues and trends b. They require a deep understanding both of a products technology and of its application in solving a technical business problem. Addressing the pain points of a particular persona.
White papers may also include how to guides visual diagrams and even mathematical formulas about a relevant industry issue product feature or technical subject. A white paper is an authoritative document intended to fully inform the reader on a particular topic. State problem and why it should be solved c.
Ardath albee wrote a piece last fall that summarizes some survey data on the continued value that buyers place on white papers. It combines expert knowledge and research into a document that argues for a specific solution or recommendation. Meeting the needs of your audience at a point in the buying cycle.
The same outlining process youd use for a shorter piece like a blog post will work here. White papers are usually fairly long. A white paper should be fulfilling the objectives of your content strategyfor example.
The white paper allows the reader to understand an issue solve a problem or make a decision. Hi howard nice post on the flow of a typical white paper. Next write your outline.
Your title should be benefit not feature oriented. White paper has gained popularity in the corporate world whereas earlier they were used to describe government policy. One thought on sample outline for a lead generation white paper david crankshaw july 20 2011 at 1103 am.
Achieving ownership of a popular search term in google. White papers generally have the following sections. Outline your content to make sure you provide adequate detail for your white paper outline your.
White papers are perhaps the most challenging type of technical document to write. You might need to make it a bit longer or more detailed though to avoid getting lost in your thoughts partway through.
How To Write White Papers People Actually Want To Read Free Template