It got results and saved our sales force a lot of time. We are proud of our 25 full length books swarms of white papers ebooks infographics marketing collateral technical documentation comics and content promotion programs.
Most of them are on topics that you and i would think are very boring but to our target market theyre like catnip.
Marketing white paper examples. For example this marketing white paper uses bright colorful photos to engage and excite readers. Gordon was our secret weapon for creating marketing materials that got results. White papers can be perceived as dry and boring.
Effective white papers are loaded with data research and statistics. They can accomplish marketing objectives from attracting customers to creating a brand personality. Get the definition of a whitepaper for use in business and marketing as well as answers to frequently asked questions about whitepapers and ebooks.
White paper about carrier wi fi radio resource management for embedur. Weve completed a wide range of programs and projects for scores of b2b technology companies. However white papers can also feel like an untamed frontier.
You need to speak your buyers language. And lets be honestthey can also feel like a one way ticket to snooze town. If this is your first white paper check online for examples.
This is one of the first white paper i ever worked on more than 20 years ago. Most white papers dont include footnotes or endnotes. The workhorse of our content marketing engine is the white paper.
For example an engineer looking to buy electronic equipment will likely see right through a white paper written by an marketing rep may not have done the research. We do a lot of white papers and theyre very popular in our industry. It was so visual that today we would call it an e book.
Check with your employer as to the proper citation method chicago manual mla apa etc to use. White paper about real world migration to 80211ac best practices for 7signal. This white paper discusses how to turn content into an effective online sales tool in synergy with marketing.
The rules of content marketing are different for companies that not only market but also sell online. But white papers dont have to be boring in fact they shouldnt be. Gordon worked on this white paper in 1997 as our vp marketing.
Create this white paper template venngages unsplash integration makes it easy to find thousands of high quality stock photos. Download this guide and stop wasting your scarce resources on content production. However its always good practice to include a full bibliography at the end.
How To Write White Papers People Actually Want To Read Free Template